Wednesday 4 May 2011

Completed film intro

Q.1 In what ways does your media product use, develop or challenge forms and conventions of real media products?

The main genre of the film itself is the superhero genre, which was chosen because it was an appealing concept which suited what all of us in our group would be interested in and would want to make, as well as the recent boost of the genre with popular films such as The Dark Knight, Watchmen, The Incredibles and Kick ass. The Dark Knight in particular has received universal acclaim, proving the genre is a successful one which would appeal to all age groups and almost all tastes. However, for our film opening we wanted to avoid what people would normally expect and instead opt for something new.


These examples of films open with exciting scenes that cut straight into the action, although by contrast, The Incredibles creates a fairly calm setting before cutting into its opening chase a minute into the film, the idea being to establish its main characters. We wanted to take a fairly similar approach by establishing our main character in a friendly environment at home going through a daily morning routine, although this is carried out across the two minutes of our film opening as we wanted to show our main character could be anyone. This creates interest instantly and entices the audience differently to what had been done before.

With our film we challenge forms of media by not showing our main characters face. Normally in any film the main character is always seen as he is the hub of the film and it evolves around him. With our film not showing his face it challenges normal films and therefore makes it unique and individual. We develop on normal conventions in media with the character that is killed being innocent, this is usual in films as it creates emotion in the audience.

Q.2 How does your media product represent particular social groups?

Q.3 What kind of media institution might distribute your media product and why?

Q.4 Who would be the audience for your media product?

Our main target audience would be 16-25 year old males with an interest in action and/or superhero style movies who are looking for a fresh and interesting take on the genre.

A range of young males who have been reading comic books since they were younger. More than 90% of the readers of mainstream superhero comics are male (1995) so this is why we've mainly targeted it at males. Also people who have seen movies in a similar vein to our production such as ‘The Watchmen’, ‘Kick Ass’, ‘Scott Pilgrim Vs. The World’ or ‘The Dark Knight’. Typically, 16-25 year old males would be interested in a fast paced action film.

We wanted the film to be darker and different from the now family orientated comic book/super hero films. That part of the film isn't overpoweringly obvious.


As our film changed to a thriller the audience would still attract a young generation but also it would start to attract the older generations. This is because the people in their 40's-50's grew up during the cold war when spies and sabotage was real life. Therefore they will be interested in thrillers because they can directly link to what was happening in the cold war, stuff they witnessed and can relate to.

Q.5 How Did You Attract/Address your Audience

GoAnimate.com: How Did You Attract/Address your Audience by whiteisaac15

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We tried to attract the younger audience by using cool, exciting music. if we have cool exciting music the younger generation will relate the film with the music they are listening to. Hopefully if they like the music they will download it onto there ipod or mp3, therefore when they listen to it they will relate it to the film and hopefully see it again or tell there friends about it. If the music is catching attention with the younger audiences it will bring a lot more of them to see the film.

Q.6 What have you learnt about technologies from the process of constructing this product?

One problem we found with technology was with the editing. We used adobe premier for the editing and straight away the problem we encountered was with the rendering. It took along time to render anything we did and so added to the already long time of editing itself. We also found problems with importing sound into our film, especially with our recordings with our narration. Even though there were problems with the sound levels, there was the technology to fix it. So we found out that for most of the time there was technology to solve problems we encountered.