Wednesday, 4 May 2011

Completed film intro

Q.1 In what ways does your media product use, develop or challenge forms and conventions of real media products?

The main genre of the film itself is the superhero genre, which was chosen because it was an appealing concept which suited what all of us in our group would be interested in and would want to make, as well as the recent boost of the genre with popular films such as The Dark Knight, Watchmen, The Incredibles and Kick ass. The Dark Knight in particular has received universal acclaim, proving the genre is a successful one which would appeal to all age groups and almost all tastes. However, for our film opening we wanted to avoid what people would normally expect and instead opt for something new.

These examples of films open with exciting scenes that cut straight into the action, although by contrast, The Incredibles creates a fairly calm setting before cutting into its opening chase a minute into the film, the idea being to establish its main characters. We wanted to take a fairly similar approach by establishing our main character in a friendly environment at home going through a daily morning routine, although this is carried out across the two minutes of our film opening as we wanted to show our main character could be anyone. This creates interest instantly and entices the audience differently to what had been done before.

With our film we challenge forms of media by not showing our main characters face. Normally in any film the main character is always seen as he is the hub of the film and it evolves around him. With our film not showing his face it challenges normal films and therefore makes it unique and individual. We develop on normal conventions in media with the character that is killed being innocent, this is usual in films as it creates emotion in the audience.

Q.2 How does your media product represent particular social groups?

Q.3 What kind of media institution might distribute your media product and why?

Q.4 Who would be the audience for your media product?

Our main target audience would be 16-25 year old males with an interest in action and/or superhero style movies who are looking for a fresh and interesting take on the genre.

A range of young males who have been reading comic books since they were younger. More than 90% of the readers of mainstream superhero comics are male (1995) so this is why we've mainly targeted it at males. Also people who have seen movies in a similar vein to our production such as ‘The Watchmen’, ‘Kick Ass’, ‘Scott Pilgrim Vs. The World’ or ‘The Dark Knight’. Typically, 16-25 year old males would be interested in a fast paced action film.

We wanted the film to be darker and different from the now family orientated comic book/super hero films. That part of the film isn't overpoweringly obvious.

As our film changed to a thriller the audience would still attract a young generation but also it would start to attract the older generations. This is because the people in their 40's-50's grew up during the cold war when spies and sabotage was real life. Therefore they will be interested in thrillers because they can directly link to what was happening in the cold war, stuff they witnessed and can relate to.

Q.5 How Did You Attract/Address your Audience How Did You Attract/Address your Audience by whiteisaac15

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We tried to attract the younger audience by using cool, exciting music. if we have cool exciting music the younger generation will relate the film with the music they are listening to. Hopefully if they like the music they will download it onto there ipod or mp3, therefore when they listen to it they will relate it to the film and hopefully see it again or tell there friends about it. If the music is catching attention with the younger audiences it will bring a lot more of them to see the film.

Q.6 What have you learnt about technologies from the process of constructing this product?

One problem we found with technology was with the editing. We used adobe premier for the editing and straight away the problem we encountered was with the rendering. It took along time to render anything we did and so added to the already long time of editing itself. We also found problems with importing sound into our film, especially with our recordings with our narration. Even though there were problems with the sound levels, there was the technology to fix it. So we found out that for most of the time there was technology to solve problems we encountered.

Q.7 Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

One problem we found with our preliminary task was with the script. We had no script for our preliminary task so when it came to acting and saying lines it was made up on the spot and not well thought through. This resulted in the lines maybe not working well with the film and not at the right times. Therefore for our film intro we wrote out a script before hand so we could see if it would work or not and if so we could change it without it being rushed. Because of this the lines in the film worked and did not sound out of place.

Sunday, 1 May 2011

Production company name

We decided to call our production company crescent moon. We decided to call it this because using the word crescent suggests something curved, something unusual, not boring and straight like everything else is, this is what we want are films to be like, a bit different. We also used the word moon because it suggests of coolness, with its grey, sophisticated colour. It's also out there, far away from anything normal, so like the word crescent it is suggesting something a bit different.

Changes to our film intro

It became apparent during our final stages of editing and putting the film intro together that the intro did not make complete sense and the new york filming went on for way too long. so we decided to change the intro completely around to make the storyline work and keep the audience intrigued. We decided to put the alarm clock going off at the start of our film intro so it grabs the audiences attention, with the animations. And after this we would have the scenes of the character waking up and the quick shots of him getting his breakfast. This therefore sets up the rest of the intro as we get to know and relate to the character straight away. We then have the scenes of the character going out of the house into the street. After this we put the filming of the car hitting the character and killing him. This now breaks the equilibrium of the both the character getting hit and the main character that hit him, and sets up the rest of the intro. Isaac filmed scenes of the main character packing his bags as he try's to escape from what he had done. This is now therefore changing the equilibrium, as the character is wanting to change his life. Then we used shots of a plane taking off and landing to a give a clear indication that the character is moving abroad. After this we put in the new york shots, were the character has fled, and hopefully a new equilibrium for the character. This whole storyline makes it a lot more clearer and easier to understand what the rest of the film would be about, the character trying to get his life back on track. This though is a very basic and rather predictable storyline so we decided to shake it up a bit with a twist at the end. Since the character hit the man with his car we have had him narrating over the film talking about he has to get away. This give the film a very personal feel and also tells the audience of the characters worries and feelings so they feel like they know the character and feel what he is going through. But to finish the film we decided for the character to give a enigma for the rest of the film and so keep the audience watching. We decided the character would, in the narration, say how they would find him or know about him. This therefore creates the enigma of is there someone chasing him? or does someone know what he did? and also if so why is he so scared of them? This then therefore keeps the audience intrigued and wanting to watch the rest of the film to find out what happens.