Wednesday, 4 May 2011

Q.4 Who would be the audience for your media product?

Our main target audience would be 16-25 year old males with an interest in action and/or superhero style movies who are looking for a fresh and interesting take on the genre.

A range of young males who have been reading comic books since they were younger. More than 90% of the readers of mainstream superhero comics are male (1995) so this is why we've mainly targeted it at males. Also people who have seen movies in a similar vein to our production such as ‘The Watchmen’, ‘Kick Ass’, ‘Scott Pilgrim Vs. The World’ or ‘The Dark Knight’. Typically, 16-25 year old males would be interested in a fast paced action film.

We wanted the film to be darker and different from the now family orientated comic book/super hero films. That part of the film isn't overpoweringly obvious.

As our film changed to a thriller the audience would still attract a young generation but also it would start to attract the older generations. This is because the people in their 40's-50's grew up during the cold war when spies and sabotage was real life. Therefore they will be interested in thrillers because they can directly link to what was happening in the cold war, stuff they witnessed and can relate to.

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